CBM is just one month away …
Since 1996, the National Forum on Customer Based Marketing Strategies has identified important healthcare marketing challenges and tackled them head-on. The 2009 Forum continues this tradition. Practical “how-to” sessions provide solid strategies for addressing the essential issues that occupy the thoughts and time of today’s healthcare marketing executives. The Fourteenth National Forum on Customer Based Marketing Strategies, February 4-6, 2009, in Las Vegas, is your opportunity to examine the winning strategies from leading healthcare organizations while networking with your colleagues.
In today’s difficult economy, it’s more important than ever for marketers to make the case that marketing matters. This conference is a great opportunity for healthcare marketers to gain practical knowledge to help their organizations weather the storm. The conference agenda includes a mix of keynote sessions and more than 30 concurrent sessions that balance the skills and knowledge marketers need today with what they must know to prepare for “tomorrow.”
View the pages at the right for details on the sessions and speakers. And leave comments below to let us know your thoughts before, during, and after the conference.
January 6th, 2009 at 6:03 pm
Look forward to attending the conference - you’re right, in tough times, marketers shouldn’t put their heads in the sand, rather reach out, network, and learn about the most efficient strategies for brand influence.
Please stop by our booth and let’s talk branding.
January 6th, 2009 at 6:05 pm
Great idea for this blog!
January 8th, 2009 at 11:44 am
Great idea to give attendees this opportunity to experiment directly with social networking - this is definitely the new wave of relationship building. Hospitals are beginning to experiment with engaging consumers in online communities and support groups, and they are also recognizing that new tools are needed to engage employees to make them feel connected to the organization. Sometimes the best way to get educated on such tools is to just try them! Great job!
Janet