Sponsored by Greystone.Net

Wednesday, February 4, 2009

Maximizing Your Physician Portal

(1:00-2:15pm)

Physician portals can enhance relationships with referring physicians AND increase patient safety and satisfaction. Identify eight key tools for taking your physician portal to the next level. Learn how to get physician buy-in for creating their user experience. Build business transactions using available technologies.

Lyle Green, MBA, FACHE, FHIMSS
Associate Vice President, Physician Relations
The University of TX M. D. Anderson Cancer Center
(Houston, TX)
Sue Sutton, RN, PhD
President & CEO
Tower Strategies

Interactive Services for Patients

(2:30-3:45pm)

Dartmouth-Hitchcock got 30% of its patients online to pay bills, visit doctors, and view their medical records. The results: collaborative care, involved patients, improved quality, and happier staff and patients. Examine the communication tools, the metrics supporting the increased satisfaction and quality of care, and the lessons learned.

Jodi Stewart
Director, Community Relations & Marketing
and
Barbara Walters, DO, MBA
Senior Medical Director
Dartmouth-Hitchcock (Bedford, NH)

Thursday, February 5, 2009

Doing More with Less: Integrating the Old and the New

(9:45-11:00am)

Get more from your marketing dollars by combining the strengths of your traditional marketing channels with cost-effective Internet-based communications strategies. Identify the latest techniques in analytics and research, search engine marketing, traditional and online media buying, multimedia, online events, social media, and microsite strategies.

Christine Murray
Director, Business Development & Marketing Services
Medical University of South Carolina (Charleston, SC)
Robin Snow
Principal
aefinity interactive

The New Marketing Hybrid: Integrating Traditional Skills with Social Media Savvy

(11:15am -12:30pm)

Today, there’s a need for a new breed of marketer - one who has the skills to work with new media as well as traditional marketing and communications tools. Learn the skills required; the keys to successfully recruiting, or developing, this new “hybrid” marketer; and how to integrate the role into your department.

Elizabeth Scott
President and CEO
New Maven Marketing

New Media Requires New Strategies: A Marketer’s Primer

(2:00-5:00pm)

The Internet is driving business and developing new ways to engage key audiences. See best practices and leading edge tactics in healthcare on the Web, and learn how to show value, including ROI models. See what the early-adopters are doing and how they are demonstrating success.

Neal Linkon
Senior Vice President
and
Mike Schneider
Executive Vice President
Greystone.Net

Friday, February 6, 2009

Effective Online Marketing Campaigns

(9:30-10:45am)

Examine social media’s powerful tools for exponential growth of brand influence and awareness. Learn how to effectively communicate internally and externally in spite of privacy litigation issues. Harness the power of Search Engine Optimization.

A.J. Melaragno
Assistant Vice President, Interactive Marketing
NorthShore University HealthSystem (Evanston, IL)
Kelly Cutler
CEO and Co-Founder
Marcel Media

The New Generation of Recruitment

(11:00am -12:15pm)

Is your HR department turning to marketing for help? Together, marketing and HR can achieve more results and keep the brand intact. Identify creative recruiting efforts using micro Web sites and PURLs that have garnered exceptional results. Using these proven models will help you find the right candidates for your hospital.

Alex Ogburn
Director of Physician Recruitment
Saint Francis Medical Center (Cape Girardeau, MO)
Lori Bruss, MEd, CHES
Senior Account Executive
The Roberts Group, Inc.