Sponsored by Barlow/McCarthy

Thursday, February 5, 2009

Physician Integration: It Starts With Primary Care

(9:45-11:00am)

Affiliation with successful, customer-focused primary care practices across the geographic market can increase admissions and market share. Learn how to develop sustainable linkages between primary care and specialty practices and the hospital. Receive a Retail Readiness Questionnaire and a Specialist of Choice Questionnaire.

Michael Spine
Senior Vice President, Business Development
Bon Secours Richmond Health System (Richmond, VA)
Marc D. Halley
President & CEO
The Halley Consulting Group, LLC

Strategic Ambulatory Network Planning

(11:15am -12:30pm)

Developing an Ambulatory Care Strategic Plan, specific to the delivery of outpatient ancillary services … such as laboratory, imaging, therapies, surgery, and cardiac diagnostics … on the hospital campus and throughout the distribution channel is an imperative. Determine which services should be grown, maintained, or divested.

Stephanie Roskovski
Vice President, Outpatient Services
Butler Health System (Butler, PA)
Lydia Hammer
Principal
Kurt Salmon Associates, Inc.

Improving Service to Referring Physicians

(2:00-3:15pm)

Each year, Mayo Clinic receives referrals from more than 25,000 physicians globally. Mayo has instituted efforts to ensure that service to all referring physicians adheres to the highest standards. Hear how service gaps were identified and improvements implemented, resulting in increased referring physician satisfaction.

Hugh Martin
Marketing Consultant
and
Kerry Todd
Marketing Consultant
Mayo Clinic (Rochester, MN)

Selling Advanced Imaging Services in a Competitive Marketplace

(3:45-5:00pm)

Increasingly, sales teams are focusing on specific product lines, such as Advanced Imaging. Hear how Sentara identified physician target lists, measured volume/revenue for ROI, created value added services, used CRM as a tracking tool, and increased volume.

Bruce K. Morgan
Director, Physician Support Services
Sentara Healthcare (Norfolk, VA)

Friday, February 6, 2009

Get it Read: Marketing Messages for Physician Recruitment

(9:30-10:45am)

As physician recruitment challenges intensify, marketers play a crucial role in recruitment strategy. Hear proven approaches for getting the right messages through to physician prospects while also managing the brand. Traditional methods, as well as new media approaches, will be featured.

Suzanne Sawyer
Chief Marketing Officer
University of Pennsylvania Health System (Philadelphia, PA)
Allison McCarthy
Principal
Barlow/McCarthy

Marketing for Patient Access: The Customer Imperative

(11:00am -12:15pm)

Examine how healthcare organizations can appeal to the target customer with convenience and access strategies. This affiliated multi-specialty medical group is using its practice management and electronic medical record systems to expand the level of care and appeal to the healthcare consumer.

Sheri Scott
Executive Director, Marketing & Public Relations
Elmhurst Memorial Healthcare (Elmhurst, IL)
Mary Stull
Vice President/COO
Elmhurst Clinic (Elmhurst, IL)