Wednesday, February 4, 2009

Networking Breakfast

(7:30-8:00am)

Welcome and Introduction

(8:00-8:30am)

Brand Attributes that Influence Preference & Loyalty

(8:30-9:45am)

Be one of the first to hear the results of a study on research techniques that provide new insight into understanding competitive positioning. Learn how to use the information to drive decision-making and measure progress.

Debbie Hunter-Snow
Associate Vice President, Marketing
UAB Health System (Birmingham, AL)

Facilitated Discussions

(10:00am -12:00pm)

In order to maximize interaction between attendees in key interest areas, facilitated roundtable discussions will be held. Note: Attendees have the opportunity to attend two (2) of the three (3) scheduled roundtables.

• Marketing’s Role in Changing the Customer Experience
  William R. Gombeski, Jr., Facilitator
  Director, Strategic Marketing
  UK HealthCare (Lexington, KY)
• The Latest Wave in Internet Strategies & Solutions
  Kathy Divis, Facilitator
  President
  Greystone.Net
• Quality & Patient Safety
  Barbara Walters, DO, MBA, Facilitator
  Senior Medical Director
  Dartmouth-Hitchcock (Bedford, NH)
  Daniel Fell, Facilitator
  Executive Vice President
  Neathawk Dubuque & Packett

  Luncheon and Discussion Wrap-Up

  (12:00-12:45pm)