Wednesday, February 4, 2009

Pre-Forum Strategy Session I

(9:00am -12:00pm)

Marketing is NOT a Department

Imagine if the “Powers That Be” encouraged (or even demanded) innovative, insightful, meaningful, and memorable marketing that stands out and attracts patients and referrals. What if they held marketing, public relations, and business development teams accountable for results, and set expectations for everyone in the organization to walk the marketing talk and deliver on brand promises? You can win buy-in for braver, better work and create champions up, down, and throughout the ranks. Join your colleagues in this interactive (and fun) session and learn how.

Terri Langhans
Speaker and Workshop Leader
Blah Blah Blah

Pre-Forum Strategy Session II

(9:00am -12:00pm)

Marketing To, With, and For Physicians

Without a doubt, physicians are a key audience for today’s marketers, and the challenges are many. Attend this interactive session and examine proven strategies and tactical tools for aligning physician initiatives within marketing. Learn how to develop marketing plans for employed practices, create tools for communicating with physicians, strengthen reporting for physician marketing activities, and engage physicians in marketing campaigns.

Donna Teach, MS, APR
Vice President, Marketing & Public Relations
Nationwide Children’s Hospital (Columbus, OH)

Arlinda Warren
Director, Marketing Communications & Physician Services
Siteman Cancer Center at Barnes-Jewish Hospital (St. Louis, MO)

Kriss Barlow, RN, MBA
Principal
Barlow/McCarthy

Pre-Forum Strategy Session III

(8:00am -12:45pm)

Academic Medical Centers: Leading Excellence, Innovation, and Quality

Healthcare organizations are faced with unprecedented change. Often this change is most evident at Academic Medical Centers. Don’t miss the “kick-off” session as Debbie Hunter-Snow, UAB Health System,  examines Brand Attributes that Influence Preference & Loyalty. Then, join your colleagues in facilitated discussions on key issues for AMC healthcare executives, including:

• Customer Experience
• Quality & Patient Safety
• Internet Strategies

Note: This session is designed for Academic Medical Center marketing executives. Please refer to Special AMC Session page for a complete agenda.

Separate conference registration fees apply to the Pre-Forum Strategy Sessions. Please check the Registration Form for details.