Friday, February 6, 2009

Advance sign-up for workshop sessions is required, although there is no extra charge. Please see registration form.

Ideas Into Action: Let’s Talk

(12:30-2:30pm)

So . . . now what? After three days of discussions, great ideas, and a flash drive full of PowerPoints, we’re sure you have new insights. How can you return to your office prepared with an organized set of strategies and an action plan that will count for your organization? What is the best engagement strategy to align others to these initiatives? And, what strategies should your organization prioritize for greatest competitive advantage? Roll up your sleeves, and join your colleagues for an interactive session that will help organize next steps around all you’ve learned. You’ll be ready to hit the ground running when you return to work.

Andrew Snyder
Vice President, Marketing
St. Joseph Regional Medical Center (South Bend, IN)
Kriss Barlow, RN, MBA
Principal
Barlow/McCarthy
Linda MacCracken
Vice President, Business Development, Provider Group
Thomson Reuters

Advancing Your Brand Strategy

(12:30-2:30pm)

Your organization created and executed a brand strategy a few years ago and it is now experiencing a natural evolution in the quest to meet the needs of an ever-changing customer. Gain insights on how to build on your brand strategy from healthcare organizations that have created meaningful brand experiences for their patients and customers. Bring your brand strategy examples and be part of an interactive discussion and analysis of what works and what doesn’t.

Mary Deming
Regional Director of Marketing
Mercy Health Partners (Toledo, OH)
Jennifer Wagner-Mauk
Director of Marketing & Public Relations
Affinity Health System (Menasha, WI)
Karen Corrigan
President
The Strategy Group