Please use this opportunity to share a little about yourself prior to coming to the conference. We don’t share registration information until the conference date, so this is a chance for you to do so yourself. Add a comment to include your name, organization, title, and whatever else you want to share.
Concerned about missing out on sessions you can’t attend? Can’t make the conference this year? Don’t worry … you can still benefit by ordering the conference CD-ROM, featuring the audio plus handouts from the sessions. For only $110 for Forum attendees and $440 for non-attendees, you won’t want to miss this valuable resource. Order by calling 312-440-9080, x23, or use the Registration Form.
General sessions at the Customer Based Marketing Forum are often referred to as “keynotes.” Keynote sessions set the stage for the conference and target some of the most critical emerging issues.
The 2009 Keynote sessions are listed below. We are interested in your comments about the topics (both before and after hearing the presentations).
Please provide these speakers with some insight into what you are thinking about their topics or any questions you might have for them. At the end of your comment, please include the name of your organization, or at least the type of organization (Hospital, Health System, Physician Group, etc.) This information is not required, but would be helpful to know.
Leonard L. Berry, PhD, Distinguished Professor of Marketing and M.B. Zale Chair in Retailing and Marketing Leadership, Mays Business School, Texas A&M University
Kent Seltman, PhD, Senior Marketing Consultant, Mayo Clinic
In healthcare, as in other service industries, the service delivered becomes the marketing. The facilities . . . the efficiency of services . . . the interpersonal interactions . . . the quality of care — that is what defines the patient experience. Join service marketing experts Leonard Berry and Kent Seltman in their examination of the principles, practices, and values that guide the delivery of exceptional clinical quality, organizational efficiency, and interpersonal service. Learn what marketers can do today to contribute to a culture where the needs of the patient truly do come first.
Attend this keynote on Wednesday, February 4, 2009 at 4PM
Omar Wasow
Cyberspace Pioneer, NBC Internet Analyst & BlackPlanet.com Founder
Whether online or on-air, Omar Wasow is a leading commentator on the challenges and opportunities of new media and the new economy. Wasow is the founder of BlackPlanet.com, one of the 50 most heavily trafficked Internet sites. He is the weekend technology correspondent for MSNBC, a regular contributor to USA Today, and an advocate for social issues. Wasow tutored Oprah Winfrey as she explored the Internet in a 12-part series Oprah Goes Online, and People magazine named him the “Sexiest Internet Executive.” Join Omar Wasow in examining how the Internet is transforming our social, political, and economic futures.
Attend this session on Thursday, February 5, 2009 at 8 AM.
Michael Howe, Howe & Associates
Former Chief Executive Officer, MinuteClinic
Marketers today are interacting with four distinct generations of consumers — each with its own core values, biases, and expectations. How consumers make healthcare decisions, hear and react to market messages, and prefer to communicate, are all influenced by generational differences. Join Michael Howe, who is recognized for his ability to identify consumer needs, create strategic vision, and build nationally recognized brands, and examine the differences. Learn how to engage generational marketing techniques to connect with customers, build trust, and appeal to the unique decision-making traits of each generation.
Attend this session on Friday, February 6, 2009 at 8:00AM
