Have you been asked to scale back your marketing efforts?  While your organization’s first response might be to pull back, the downturn presents some unique opportunities as well.  Economic dips and recessions are much-studied phenomena and much is known about the strategic use of marketing communications in these times.  Sound strategy and solid plans can help keep the sharks at bay and assert the value of marketing.  SPM Marketing & Communications has a new white paper out that offers solid advice for healthcare marketers in today’s difficult economy.  Read Marketing in a Tightening Economy and learn:

• 10 ways to cement marketing’s role in your organization AND protect your budget in the process
• healthcare’s unique opportunities in a down economy
• how to apply lessons in branding, communications, and media strategy gleaned from previous recessions
• how America’s top researchers, scholars, and institutions are saying firms should approach marketing today